Media Perspectives in Economic Turbulence - Fireside chat

Written By Kate Melville

Ross Greenwood, Business Editor at SKY News Australia & Diane Tate, CEO, AFIA

  • Television is the most powerful medium. Companies should use videos to build trust.

  • How do you build loyalty with customers and employees you may rarely see in person?

  • Technology like apps that work, and increased competition disrupt established players. Constantly evolving is integral.

  • Trust comes from reliability and effective communication with new and old customers.

  • The next scandal will be that asset prices at some point will fall deeply.

  • Impact of asset prices in the US and ongoing wars affects confidence.

  • Post Royal Commission, banks are friendlier in the customer facing activity.

  • Good companies are tarnished by bad actors. Sectors are perceived collectively.

  • Productivity is key to lasting and sustainable growth. This can be driven by higher incentives to employ and lower, better targeted taxation.

  • Technological innovation through COVID-19 showed us we can do WFH productively.

  • The seeds of the next scandal are always sitting out there.

  • Qantas and PwC inquiries brought together all political parties in a rare way.

  • Companies must identify risks, set high standards, hold yourselves accountable and be transparent. Do not take shortcuts. Better to have lasting success.

Kate Melville
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