AFIA’s role, as an industry association, is to provide leadership and represent members’ views. We embrace the challenges of the modern finance industry, by leveraging the insights of our diverse membership, to influence our future and drive a culture, based on integrity, transparency and fairness, to achieve better outcomes for our customers and our industry.

We elevate industry standards and promote best practices across the finance industry. AFIA’s specialised industry codes protect consumers and small businesses by ensuring high standards of conduct, disclosure and consequence.

We advocate for balanced policy and regulation. We undertake extensive consultation through our industry-forums, working groups and member events. AFIA is the only industry association representing the entire finance industry – this means we understand the diversity of views and create a unified industry voice. 

We contribute to initiatives that enhance consumer protections, support competition and innovation, and deliver greater financial, economic and social participation. We understand the importance of professionalism, continuous improvement, shared value and ensuring the finance industry meets, and exceeds, consumer and community expectations. This is why we seek to drive a culture of integrity, transparency and fairness.

We recognise the importance of evidenced-based decision-making. We gather information and data from our members to support the development of balanced legislation, policy and regulation for our industry. We also provide members with benchmarking data, market updates and research and analysis, which gives them valuable commercial and operational insights.

We engage with governments, financial regulators, and other key stakeholders on issues important to our members and their customers. We bring a unified industry voice, synthesise views across our membership and facilitate direct interaction between members and between members and stakeholders.