Priorities
Our purpose, role and priorities
Our purpose
To champion a thriving finance industry into the future, always acting in the interests of Australian customers and communities.
-AFIA Board
Our role
AFIA is the only peak body representing the entire finance industry in Australia. We represent 150 members, including bank and non-bank lenders, finance companies, fintechs, providers of vehicle and equipment finance, car rental and fleet providers, and service providers in the finance industry.
We are the voice for advancing a world-class finance industry, with our members who are at the forefront of innovation in consumer and business finance in Australia.
We collaborate with our members, governments, regulators and customer representatives to promote competition and innovation, deliver better customer outcomes, and create a resilient, inclusive and sustainable future. We provide new policy, data and insights to support our advocacy in building a more prosperous Australia.
Our priorities
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Build a stronger economy through proportionate, scalable and targeted regulation. See our submissions here.
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Drive competition and innovation through use of technology and data to create Australia as a world-class financial ecosystem. See our member data reports here.
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Champion a sustainable and timely transition to net-zero through green finance and ESG initiatives.
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Promote diversity, equality and fairness through a more inclusive financial system. See here for our Financial Difficulty page.
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See how we deliver
on our promise to members
