In this session Linda Jukic, Founder and Creative Director, and Joanna Lilley, Principal, The Accompany Group, will break down the jargon around brand; what do we mean by brand strategy, what makes a successful brand and what components should you be thinking about as your business evolves.

They will unpack why building a strong strategic foundation is especially important and provide some practical tools to get you thinking.

This session is most relevant for non-marketing professionals who want to understand more about the area of brand and be able to provide an informed point of view.  

Prior to Accompany, Linda led as Creative Director some of Australia’s most acclaimed brand and communications agencies shaping some of the country’s biggest financial brands including Commonwealth Bank, Westpac, Macquarie Bank and IAG.Jo has worked with a number of financial organisations including Macquarie Bank, Aussie Home Loans, Westfund Insurance, Pendal, OFX, Woolworths Insurance, Insignia, CGU and BOQ.

Members can register here.

Non-members can register here.