AFIA is the only peak body representing the entire finance industry in Australia. We represent 135+ members, including bank and non-bank lenders, finance companies, fintechs, providers of vehicle and equipment finance, car rental and fleet providers, and service providers in the finance industry.
As the unified voice of Australia’s diverse finance industry, our purpose is to champion an efficient, competitive and resilient financial system.
We collaborate with our members, governments, regulators and customer representatives to promote competition and innovation, deliver better customer outcomes, and create a resilient, inclusive and sustainable future. We provide new policy, data and insights to support our advocacy in building a more prosperous Australia.
A well-designed regulatory framework is critical for building trust and confidence in the finance industry. By advocating for fair and balanced regulations, we aim to ensure that our industry can thrive, while maintaining high standards of integrity and transparency.
A balanced framework ensures that our members can operate with confidence, knowing the rules are clear, fair, and conducive to growth. By working with decision-makers and regulators, we ensure that our members are not burdened by unnecessary or overly complex laws and regulations, enabling them to focus on innovation and serving customers effectively.
As the financial world becomes increasingly digital, it’s vital to ensure that our systems are secure, inclusive, and supportive of innovation ensuring that data and digitisation do not exclude people.
We advocate for policies and infrastructure that enable safe digital finance services, fostering greater economic participation and financial inclusion for all Australians.
Access to affordable, sustainable finance is key to driving economic growth, long-term resilience and ensuring the financial wellbeing of Australians.
We advocate for policies that enable individuals and businesses to access the financing they need to grow, invest and plan for the future.
AFIA’s work in anchored in four core campaigns. Each campaign serves as the foundation for all advocacy and communications efforts as well as member activities.
AFIA champions the contribution of non-bank lenders to the economy, advocating for policy settings that support a competitive, resilient and innovative finance sector.
AFIA provides industry-leading insights and evidence-based policy recommendations on topics including:
We advocate for policy settings that recognise how private capital can support national priorities, including housing, business investment and the clean energy transition.
Unlocking private capital reduces pressure on public budgets, accelerates investment and helps deliver long-term economic benefits for Australians.
AFIA advocates for policy settings that enable the finance industry to support the adoption of cleaner vehicles, emerging technologies and sustainable business investment, helping Australia achieve its economic and environmental ambitions.
AFIA advocates for practical policy settings that support investment, innovation and the broader adoption of cleaner technologies.
While industry continues to make electric vehicles and emerging technologies more accessible, government and industry collaboration remains critical to overcoming barriers to adoption and driving long-term success.
Technology is reshaping the way Australians access and interact with financial services. AFIA works to ensure policy and regulatory settings support innovation while maintaining trust, security and consumer confidence.
AFIA provides leadership and industry reports on the issues shaping the future of financial services, including:
We advocate for targeted implementation of initiatives including Consumer Data Right and Digital ID, improved access to quality data, and continued investment in cyber resilience, fraud prevention and scam protection measures that strengthen confidence across the financial services sector.
AFIA is committed to promoting high industry standards, responsible lending practices and frameworks that support customers through periods of financial difficulty while improving trust and confidence across the finance sector.
AFIA advances industry leadership through:
AFIA advocates for initiatives that strengthen customer outcomes, raise industry standards and support vulnerable consumers.
This includes promoting effective hardship assistance, advancing cross-industry action to address financial abuse and domestic violence in the context of finance, and supporting continuous improvement across industry codes and self-regulatory frameworks
We advocate for our industry and we do it with you. Join us to influence positive industry outcomes and navigate a better future for finance.
