Who We Are
AFIA is the only peak body representing the entire finance industry in Australia.
We represent over 150 members, including bank and non-bank lenders, neobanks, finance companies, fintechs, providers of vehicle and equipment finance, car rental and fleet providers, and
service providers in the finance industry. We are the voice for advancing a world-class finance industry and our members are at the forefront of innovation in consumer and business finance in
Australia. Our members finance Australia’s future.
We collaborate with our members, governments, regulators and customer representatives to promote competition and innovation, deliver better customer outcomes and create a resilient, inclusive
and sustainable future. We provide new policy, data and insights to support our advocacy in building a more prosperous Australia.
AFIA’s role, as an industry association, is to provide leadership and represent members’ views. We do this through engagement with governments, financial regulators, and other key
stakeholders on issues important to our members and their customers. This includes advocating for balanced legislation, policy and regulation. We facilitate self-regulation through industry
codes of practice and gather industry data to help support more evidenced-based decision-making.
We also support our members through ongoing communication, events and learning opportunities that ensure they are aware of and understand current and emerging developments relevant to our