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Meet Our Board


The AFIA Board is the primary decision making body for AFIA, comprised of member representatives with a broad range of skills and experience and appointed from across the membership base.

The Board has the ultimate responsibility to AFIA's members for the strategy and performance of the organisation in general, as well as for oversight of the sound and prudent management of the Association. The Board is dedicated to fulfilling these duties in a lawful and professional manner, and with the utmost integrity and objectivity. As such, the Board actively pursues best practice governance processes including continually reinforcing a culture across the organisation of acting lawfully, ethically and responsibly. 

AFIA recognises that members play a key role in corporate governance by electing the Board to govern on their behalf and making other corporate decisions requiring the authorisation of members.

The Board represents our membership diversity from a sector, industry experience, cultural background, demographic, and decision-making styles.

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Peter Jones - Chair

Nissan Financial Services Latitude Financial Services

Peter has over 30 years’ experience within the Australian automotive sector, including across the Toyota and Nissan brands. Peter is the Managing Director of Nissan Financial Services Australia & New Zealand. Peter is also the Managing Director of Nissan Australia’s Casting Plant based in Victoria, and is a member of the Board of Directors of Nissan Australia and other associatedNissan companies.

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Diane Tate

Australian Finance Industry Association (AFIA) 

Diane is the CEO at AFIA. She has over 25 years of experience in financial services, stakeholder engagement, industry reform and public policy. Diane has represented the Australian banking and financial services industry in numerous international forums and has advocated for strong governance, balanced regulation and consumer protection and the importance of financial literacy for the wellbeing of individuals, families, communities and economies. Prior to joining AFIA, Diane held various senior executive roles at the Australian Banking Association, including Deputy CEO, where she led the industry through the Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry and was the architect of the Banking Reform Program announced in 2016. She has also worked in the Federal Government, AUSTRAC, ASIC and the FINSIA.

James Dwyer

Komatsu Australia Corporate Finance 

James was appointed Managing Director of Komatsu Australia Corporate Finance in 2017.
He first joined Komatsu Finance in January 2009 as General Manager, Business Development and served as Chief Credit and Compliance Officer and Company Secretary prior to his current role. James has almost 20 years’ experience in banking and structured asset finance, including with the Commonwealth Bank and National Australia Bank.

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Cindy Hansen

Qudos Bank 

Cindy is the General Counsel and Company Secretary for Qudos Bank (formerly Qantas Credit Union) and has over 25 years’ experience in the finance industry specialising in legal, compliance and governance. Cindy has worked with Qudos Bank for 19 years and previously held senior legal and compliance positions with Australian Guarantee Corporation Ltd and
Permanent Trustee Ltd. Prior to commencing in the finance sector, she was a solicitor in private practice.

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Ofir Kranz

Latitude Financial Services

Ofir joined Latitude Financial Services in September 2003. He has held several roles with GE Capital and is currently the Head of Compliance and Operational Risk for Latitude Financial Services. Ofir has experience in designing and implementing compliance and operational risk frameworks, enterprise risk management, managing relationships with regulators and
implementing significant regulatory reform across Australia and New Zealand.

Katherine McConnell

Brighte Capital 

Katherine is the CEO and Chairperson of Brighte Capital. Brighte is one of Australia’s fastest growing Fintech companies. Katherine has 20 years’ experience in finance, previously holding senior positions at Macquarie Bank in equipment and asset finance and, early in her career, as an economist for the Australian Government at the Treasury and Department of Finance.
Katherine has been recognised by the industry for her leadership, receiving multiple awards including Outstanding Fintech Leader of the Year.

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Cameron Poolman 

Ondeck Capital Australia

Cameron is the CEO of OnDeck Australia. Since 2008, OnDeck has originated more than US$8 billion in loans to over 80,000 small businesses across the USA, Canada and Australia. Prior to launching OnDeck in Australia, he was the founding CEO of GraysOnline, one of Australia’s largest eCommerce groups, growing the company to over $500 million in online sales. Before this, Cameron worked as an engineer and production manager at Eveready Australia.

Aaron Baxter 

Custom Fleet, Australia and New Zealand  

Aaron is the Executive Vice President of Custom Fleet Australia and New Zealand, part of Element Fleet Management. He oversees Element's Australia and New Zealand business, supporting its clients with valuable data and insights to run their fleets more efficiently and safely. Aaron brings extensive expertise in financial services, growth and innovation strategies across a number of consumer and commercial businesses. He previously held senior positions with GE Capital, including Managing Director of Commercial with responsibility for strategy and operations across its Australia and New Zealand business units: fleet services, equipment finance, corporate finance and distribution finance. Prior to that, he was CEO of GE Capital New Zealand.

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Joseph Healy

Judo Bank

Joseph is Co-Founder and Co-CEO at Judo Bank. He has held executive positions at NAB, ANZ, CIBC World Markets, Citibank and Lloyds Bank. Joseph was an Adjunct Professor at University of Queensland Business School and is currently completing an MSc in Psychology and Neuroscience of Mental Health at Kings College, London. He is a Fellow of FINSIA, Fellow of the Chartered Institute of Bankers in Scotland and authored three books: ‘Corporate Governance & Shareholder Wealth Creation’ (2003), ‘Chinese Firms Going Global – Can They Succeed? (2018) and ‘Breaking the Banks – What went wrong with Australia’s banking? (2019).

Greg Pell

Westpac Banking Group 

Greg is the National General Manager, Specialised Lending and Transactional Banking for the Westpac Group’s Business Division. He leads a multi brand specialist business consisting of Equipment Finance, Trade & Invoice Finance, Commercial Broking, Transactional Banking and Indigenous Banking. Greg has more than 35 years’ experience in the banking and finance industry and has worked extensively across both Commercial and SME markets. He completed his MBA in 2000 at Monash University Melbourne.

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Constitution of the Australian Finance Industry Association Limited

This Constitution is to be construed with reference to the provisions of the Corporations Act (as defined below) and, subject to clause 1.2, terms used in the Constitution will have the same meanings as in that statute.