AFIA’s role, as an industry association, is to provide leadership and represent members’ views.
We embrace the challenges of the modern finance industry, by leveraging the insights of our diverse membership, to influence our future and drive a culture, based on integrity, transparency and fairness, to achieve better outcomes for our customers and our industry.
We elevate industry standards and initiatives that lift consumer protections, underpin competition and innovation and drive a culture of integrity, transparency and fairness across the financial services industry.
We engage with governments, financial regulators, and other key stakeholders on issues important to our members and their customers. We bring a unified industry voice, synthesise views across our membership and facilitate direct interaction between members and between members and stakeholders.